Have you every wondered how to become a social media influencer? Influential people get free things all the time. Here’s the best news: you don’t have to be a celebrity or have a huge social media following to get free things in exchange for social media posts. That’s right, you may be more influential than you think! You can even get paid to be a social media influencer once you have a loyal following!
Become a social media influencer with these tips
I don’t consider myself to be a hugely influential person, but I do get a lot of things for free in exchange for social media coverage. I also routinely get paid to tweet, Instagram, update my Facebook profile and post content on my blog. Sometimes I get free stuff just to share with my friends, no social media updates required!
Since I’ve had such great success with freebies and paid posts through social media marketing, I’ve decided to share some of my tips with you. There are a million and one ways to become influential on social media. Here is the process I used to help you figure out how to become a social media influencer.
ONE: Set up your social media accounts
This is a no brainer!
You can use your personal accounts or set up new ones. Most companies want to see you with a personal Facebook, a Facebook page, a Twitter account, Instagram, Pinterest, Google +, and YouTube. If you want to go the extra mile, set up a Periscope (update: not worth your time anymore), Snapchat, and Tumblr account too. Snapchat is quickly becoming popular for social media marketing.
I’ve found that Facebook, Twitter, and Instagram are my biggest sources of income with social media marketing. I rarely do much sponsored or reviewed content on other channels. It’s still good to have them and be active on them anyway. You never know when a client will want you to work on all your channels and pay you more!
TWO: Start a blog
You don’t have to have a blog to be an influencer, however some companies won’t even consider you as an influencer unless you have a blog. Why not start one, right? Bluehost starts as low as $3.95 a month, click here to get started with Bluehost. Check out my tips for starting a blog here.
THREE: Get followers
Even though many companies will work with you if you have a small following, it behooves (word of the day, amiright?) you to keep growing your following. The more followers you have the more likely you are to get the really big social media influencer jobs that actually pay.
Follow these tips to grow your following and increase your influence:
Use MiloTree to grow your following: MiloTree is a great way to grow your following. It’s a pop up that reminds readers to follow you on social. Learn more about it here.
Grow your Twitter following (I swear by this one- it works for Instagram too).
FOUR: Sign up for word of mouth marketing companies
Word of mouth marketing companies are the best places to start if you have a small social media following. These companies give out free things in exchange for reviews. Get the list of my favorite WOMM companies here.
Moms Meet is another one that was great when I was starting out. I still work with all of these companies for free even though I routinely get paid by bigger companies.
FIVE: Increase your followers
Keep interacting with people in your niche and your social media following will organically grow. Never stop trying to grow your following.
SIX: Move from free marketing to paid marketing
You can find a huge list of ambassador programs here. If you don’t want to comb through the gigantic list, trust me and sign up for my favorite ones listed below that work well for mom and women influencers. In a fashion niche instead? Don’t worry, you can find plenty of ways to make money there too. Check out this post for more info.
You can even share your favorite affiliate links yourself such as Ebates.
SEVEN: Be honest
Research has found that consumers trust only 33% of ads they see, while they trust 90% of what influencers post. This is because most influencers only post what they truly trust. Let’s keep this number high! Don’t try to be an influencer for every niche. Find yours and stick with it. Only work with brands that you would normally purchase yourself. This will help your audience trust you and in turn you’ll make more money.
EIGHT: Follow industry best practices
The Federal Trade Commission (FTC) monitors endorsements. If you get something for free or are paid to promote it, you are supposed to make that clear to your social media followers. A simple #gotitfree or #review or #sponsored or #ad will suffice. To learn more about FTC guidelines and endorsements head here.
Generally speaking sponsored/ paid content is where you are being paid to say a certain thing. A review is where you got something for free and you are free to give your own opinion.
NINE: Contact companies yourself
Don’t wait for companies to contact you. Reach out to them directly and introduce yourself as a social media influencer. Make a media kit (learn how to make one here) and email them your information when you ask to work together.
I do this every time we travel and have gotten great deals on hotel rooms and even got free tickets to Disney and SeaWorld!
Instagram is a great place to look for companies that want to work together. Etsy shop and small business owners are constantly looking for brand representatives and brand ambassadors. Find them by search #brandrepsearch #brandambassador or #brandrep.
Good luck!
Do you have anything else to add? Let me know if I’m missing anything!
Now that you know how to get started in social media marketing, learn how to get paid the big bucks! Read this post for a more in depth look at making money in social media.
You’ll probably also love this post about how to get free things to review on your blog.
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Don’t forget to follow me on social media (Facebook, Instagram, and Twitter) to see more of what I’m up to in real life. If you like this post, you’ll love my social media accounts too! Want to know another way you can see more of what I love? Follow me on Pinterest. I’d also love for you to pin this post to Pinterest if you liked it!
Thank you for sharing all this–I am just starting out, this was incredibly helpful for my blog!
So happy to hear!
Such a helpful post for those of us just starting out. Thank you Hannah!
I am so happy that you found this to be helpful!
This is an absolute great and useful post, as I am on my way to monetize my blog by becoming an Influencer. Thank you so much for sharing this information!
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Yay! Monetizing a blog is a lot of work, but so worth it!
This is a great post! I never thought to look to Instagram to work with brands…I’ll have to start searching those hashtags!
This is amazing! I have it bookmarked to visit later when I have more time to go through each thing… Thanks!
This is great information! I’ve done some sponsored posts, but not as many reviews. I’ll have to look into some of your suggestions here to expand my trickles of income.
Definitely! Alone they don’t pay too well, but when I put all of them together it adds up fast!
Thank you for the stunning tips Hannah. I wish the South African market place was more open to reviews and word of mouth marketing.
I do too! My husband and I talk about moving abroad and making a living online. It seems to be a lot different outside of the US.
Really useful information, thank you so much for sharing this.
I am new to blogging as well and really appreciate you taking the time to share these awesome tips! Thanks!!
Best of luck! Let me know if these tips help!
Thanks for all the great tips on growing your online presence!
Hannah, you impress me so much – you speak so humbly of yourself but I think you know what’s going on for sure! Great tips – I really need to start on this – we need to remember our time is worth something!
Thanks Katie! I do love getting freebies and teaching others how to do it too!
Such great tips and ideas! Pinned.
Wow… This was pretty cool article, influencing one other for thriving social media is brilliant idea for me. Hopefully, I finish my first social media site to one and I want good as yours Hannah, I really appreciated! I will really follow you!
Impressive this is the article that I been looking for. I love your tips of how to start blogging on a budget. Great..!
There are so many social media companies out there it is important to differentiate yourself from others by offering unique or more services. Thanks for sharing!
Keep posting, Hannah. You are doing great advice!