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November 29, 2015 By Hannah @ Eat, Drink and Save Money

This post may contain affiliate links. I may receive commissions for purchases made through links in this post.
. 4 Comments

How to write sponsored blog posts that don’t sound fake

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How to write sponsored blog posts that don't sound fake. Great blogging tip!

Sponsored blog posts are very exciting for little bloggers like me who haven’t quite “made” it in the blogging world yet. It can be the opportunity that gets you noticed because you can spend more time making “Pin-worthy” images if your being paid. In turn, images are pinned and more traffic comes to your site, which gives you even more money from ad revenue. It’s a fabulous cycle that every small lifestyle blogger should want to be a part of, especially newbies.

If you’re a regular reader, you know that I’ve started accepting more sponsored content. It’s holiday season, and it’s hard to turn down $75-200 for a blog post, especially when it’s for something that I would have paid to do anyway.  I love to play around with recipes, so when I’m paid to develop one, I’m in blogger heaven. I hope my readers will stay with me as I take on more sponsored posts. I know a few bloggers who have lost loyal readers because they don’t like feeling like they are reading a commercial. I promise to work hard to never let that happen here!

I have a few sponsored posts coming up over the next few weeks. Through all of this, I’ve found that they aren’t always easy to write. I’ve made the mistake of pitching an idea to an advertiser that I didn’t actually want to do. Lesson learned: just because it’s a great idea, doesn’t mean you should be the blogger who does it.

Just because it's a great idea, doesn't mean you have to blog it. #bloggingtip Click To Tweet

Now that I’m a few posts into sponsored content, I’ve come up with a few tips that can help you make all your sponsored posts feel organic. It isn’t as simple as quick product review posts. With sponsored content you are being paid to say certain things, so you better make sure you believe what you are writing. Otherwise you risk your audience losing trust in you. Here are some tips to write sponsored posts that don’t feel fake.

  • Rule #1: Don’t fake it! If you don’t like it, don’t agree to do it. Remember, you are always given the opportunity to turn down a sponsored blog post. Don’t accept one if you don’t like what is being sold.
  • Apply for sponsored opportunities that you would do anyway. I can’t tell you how much of a hassle it is to put together a blog post for something you don’t want to do. If you like to plan parties, apply to write posts about hosting parties. If you like to shop, apply for shopping deals.
  • Find a way to bring a sponsored blog post into your daily life. For us, that means recipe development becomes a meal for our family and friends.
  • If you finish prep for a sponsored post, but find that you don’t actually like the product you’re going to blog about, talk to the advertiser. Be honest. This works for product reviews too.

If your a blogger, what are your favorite tips? If you are a reader who doesn’t blog, what do you like/ dislike about sponsored content?

 

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Filed Under: Blogging Tips Tagged With: blogging tips

Reader Interactions

Comments

  1. Savannah @ The Budget Prepper says

    December 1, 2015 at 12:44 pm

    I love that you are taking your readers thoughts into consideration as you write. But hey, money is money and I don’t see anything wrong with doing some sponsored activities here and there! I’m new to the blogging world and trying to build mine up as we speak — I’d love to hear any tips you have on how you acquire these sponsored posts!

    Reply
    • Hannah @ Eat, Drink and Save Money says

      December 2, 2015 at 2:01 pm

      I’ll put a post together soon! I’m really into Social Fabric, Mom it Forward, Mom’s Meet, Mom Select and Linqia right now for sponsored posts.

      Reply
  2. Yolonda @ Yolomommy.com says

    August 27, 2017 at 11:13 pm

    Great tips! I received my FIRST sponsored post assignment last week. I’m excited and nervous at the same time. :-)

    Reply
    • Hannah @ Eat, Drink and Save Money says

      August 28, 2017 at 12:36 pm

      Super exciting! I can’t wait to read it!

      Reply

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While I love saving money, I also have expensive taste and a passion for the environment. I firmly believe that you can live frugally while enjoying the finer things in life such as travel and high end products. I like fine foods and quality ingredients, I also enjoy spending money on fancy local coffee and kombucha. It’s all about the experience! Join me as I balance a budget and preserve our Earth, while enjoying the finer things in life.

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